With 11 years experience as a Chartered Surveyor surveying  buildings for Energy Efficiency, at the forefront of my mind has always been how we as a species contribute to the exponential pollution of our plant, and my primary concern of my work was to assist in conserving fuel and power, giving us time to develop and install affordable alternative solutions.  Back in 2018 and the few years preceding this, the press were full of articles and stories on the effect of plastic on the environment and Sir David Attenborough really took this awareness campaign to the next level. We all suddenly became super aware of what we have done.

On one fine sunny day, like every other day in Cyprus, whilst on our summer holiday back in 2018, my two sons were larking about in the warm, clear blue sea in Fig Tree Bay, Protaras. If you have ever been, you will know exactly how beautiful this beach is. The eldest fished out a floating plastic bag and hurled it at his younger brother, yelling “ JELLYFISH”. My youngest screamed and scrambled for the shore. In annoyance he came up to me and reported his brother’s mischievous behaviour. As we laughed it off, the penny (or rather cent) dropped.

After much brainstorming over a few glasses of wine at dinner that evening, we decided to investigate if we could perhaps contribute to finding a better solution to how we as households could use materials that are potentially kinder to the world. I emphasise the word “kinder”, because nothing we as consumers do is kind enough for this earth.

Upon return to the UK, the research machine was set into motion. Our aim was to offer the consumer everyday products such as bin liners and household essentials, just an Eco-friendlier version. There are presently no practical alternatives. We all need bin liners, as we all have bins and the rubbish therein needs to be transported from our dwellings into  larger external bins. We all want to keep the smell out and vermin at bay. So why can we not use a bin liner that offers a friendlier alternative to the conventional bin bag. After all a conventional bin bag will stick around in its form for hundreds of years and will eventually create micro-plastics. If we had a biodegradable bin bag that has the opportunity to degrade and subsequently biodegrade then this must surely be better. Something is better than nothing and no one as we have discovered is doing a good job of it. Quality, durability and affordability were equally important, so product and laboratory testing were key.

We knew where we stood from an environmental standpoint and from a practical consumer point Oxo-Biodegradable plastic made sense. The product is more durable and leak proof, what every consumer expects from such a product, and far more affordable for the average household. Alternatives were 2 to 3 times the price. Even though it breaks down into small pieces, it does not create micro-plastics as the biodegradation process is irreversible and continuous until all matter turns into biomass, furthermore unlike plant-based products it does not produce methane, a powerful greenhouse gas and does not occupy valuable land for crop which could otherwise be used for food production. Our viewpoint was to make a product that is the “better alternative”, making it affordable and available to everyone. Afterall if everyone does a little bit, it is better than a few doing everything.

 

Since the launch of our first product in February 2019, the 50/60L Drawstring Swing Bin Liner, we now offer a full range of essentials, including various bin bag sizes, food/freezer bags and most recently clingfilm. Our online business has grown rapidly and we have an ever growing following of repeat, satisfied and happy customers, who have been looking for just what we have created.

Evaness our trademarked name, comes from the word Evanesce, meaning to dissipate, disappear. Evaness is the better alternative.